Discover your own 🌎 World of Wellness.
Discover your own 🌎 World of Wellness.
At WATexpo & WATplatform our goal is to attract highly profitable prospect to your travel business.
It is a fact that AI is the most disruptive technological innovation of this decade. "Enterprises are embracing AI applications and leveraging a variety of data types for integrated processes across all lines of business and industries." This has become especially true for the hospitality industry.
Another Fact:
AI is only sourcing what's already on the Internet.
Therefore it stands to reason that content has now become more "king" than ever before!
In other words, the more pertinent words, compelling stories, relevant information and original thoughts about a travel company's unique brand the better!
The WAT Platform will be purposefully programed to take advantage of two of the hottest Travel Trends today according to The United Nations World Tourism Organization.
1. AUTOMATION
2. MOBILE BOOKINGS
Utilizing all the original content generated from the WATexpo, on-line Program Guide/Magazine, Podcasts etc... augmented through AI allows the WATplatform and subsequently all our participating sponsors and exhibitors to be found by "hot travel-seeking prospects!"
Moreover, WAT's automation systems will use a lead scoring system to understand how hot a prospect is. The more a user engages with your content, the higher their "lead score", helping your sales and marketing teams to understand what stage of the funnel a buyer is likely to be in. This helps them to prioritize their efforts with prospects and to know what types of marketing they are most likely to respond to.
Over 100 QR Coded Ads will be placed over 100 university and college papers within a 50 mile distance to WATexpo's Boston university venue leading up to the event.
Additionally, 25,000 QR Coded Full-Color postcards mailed and emailed will be targeted to previous travel show attendees!
WAT's Social Media consist of an intensive ongoing Facebook and Instagram AD Campaign presence starting over 3 months in advance of our WATexpo!
Boston University has over 400,000 Alumni spanning the globe. With the largest number living close to BU. They will be contacted about this event put on by a BU Alum himself, (Class of '79).
The WATplatform utilizes an integrated, holistic approach to traditional and on-line market..The WATexpo strategy consists of building an effective traditional platform alongside a leading-edge digital advertising and marketing campaign, such as geofencing.
We are marketing this show to students, educators, alumni, single, families and all generations : from the Silent Generation to generation X, Y and Z !
Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power.
Baby boomers have the highest household net worth of any US generation, averaging $1.6 million per household.
Not a new normal- people are branching out to unexpected trends: the 'no-normal'.” Travel brand has seen a 30% increase in demand for wellness breaks between 2021 and 2022, and found that almost half (46%) of global travelers are more open to wellness breaks than ever before. And the quirkier, the better. Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels!
WAT... Expo /Film Fest /Global Platform
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