WHY EXHIBIT AT THE Wellness Adventure Travel EXPOS?

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 WHY WAT? 

The advantages of exhibiting at the WAT Expos? Having a booth at our shows allows you to display your visual brand imagery (signage, etc.);it gives you the ability to sell products to attendees give samples, or (if you sell a service) set appointments; and of course, it gives you the chance to get face-to-face with potential and existing customers and book business right at the event. Plus, WAT Expos gives you 4 features that you can not find in any other show of its kind!:

1. Podcast opportunity 20 mins conversational interview 
2. Plus the WAT Hybrid Program Guide/Magazine
3. Ted-style presentations are 15 minutes for you to tell your own story in front of a live audience. 
4. Both podcast Talk and Ted-style presentations are professionally produced and  edited, captured for your promotional purposes and AI optimized for our powerful WAT Platform creating searchable  "evergreen content" ( WAT Expos  free lead-gen gift to you. The gift that keeps giving long after our event!) 

The fortune is in the follow-up.  If your answer is YES to these unique opportunities, then you really SHOULD exhibit at the WAT Expos. The exposure you get to your target market (at our well-attended show) is well worth the investment to grow your business.  

Some Suggestions for Success at our WAT Expos. (If you have not done a show before, there are a few things of importance to take note of):

• If you are at our show, you will want to attract people to your booth so good signage is important. 
• Make sure the important information on the signage is above head level so people can see it. 
• Crowds tend to block out signage that is too low. You can have freebies and gifts at your booth, but it is always better to give a nice gift AFTER a meaningful conversation with a prospect or client 
• (and make sure to capture their contact information!). 
• And while some people like to do contests, remember that the prize is what attracts the people to enter the contest. 
• (They are probably not going to be good prospects for you if they enter a contest with a prize that is dinner for two. 
• Their interest was not necessarily in your product/service but more so in winning a nice meal! Of course, if your business IS that restaurant, then this is a great idea!). 
• By far, the most important thing is for the people at your booth to be friendly and enthusiastic. 
• Attendees will make decisions to engage with you based on your disposition. If you are sitting down or on your phone or looking like you ‘can’t be bothered’, then they will not ‘bother’ you! 
• It is often a long day at one of these shows so having more than one person to share the load of manning the booth is always a good strategy. 
• If possible, push your table back and get in front of it. You want to be approachable, and a table can be a barrier to engagement. Stand in front of the table, smile, and say hello to people who pass by.
• And of course, follow up with all your leads and prospects as soon as possible after the show. 

Just One More Thing!

“Diligent follow-up and follow-through will set you apart from the crowd and communicate excellence.”